IBISTV Global Summit

January 8, 2021

Sector: Automotive.
Format of Event: Virtual Conference in TV studio environment.
Platform Used: Bespoke Virtual platform designed specifically for the client, including sections such as main auditorium, virtual exhibition stands, virtual networking areas, live Q&A sections.
Remote Participation Platform used: Zoom.
Venue: Due to the size and scope of the set design, we sourced a section of a sports stadium to build a TV studio from scratch within a vast open space.

Our objective was to create a TV studio feel, for a virtual conference to be streamed to thousands of delegates across seven continents using the latest technology in Virtual Event Streaming. We designed and built a 16m wide TV set, with a 14m ultrawide screen, to display content behind the celebrity host. Our approach to designing and operating this event was vastly different to our usual approach to a
live event – where we had to take into consideration and prioritise many different factors since the Covid-19 restrictions have been in place. This event was initially planned as a Hybrid event – with a select number of socially distanced audience members in attendance. However – with the ever changing regulations on attendee numbers allowed, we agreed with the client that the event should be entirely virtual,
in order to prevent any potential changes in regulations effecting the event at the last minute.

The biggest positive of running an event virtually, is being able to offer the experience to a limitless number of delegates. The delegate experience is of course different to a live in-person event, however by offering a variety of interactive elements, you can still create an engaging event, virtually.

Client Feedback:
“After 20 years of working with Sounds Commercial, they are still able to impress us every year by going above and beyond on all elements of planning to delivery. The complexities of delivering such a large production in the middle of the pandemic were managed seamlessly and it was so reassuring to know that all of our staff were kept safe from the spread of Covid-19 as Sounds Commercial are the first production company in the UK to be awarded the Safe2Attend status. Sounds Commercial were able to push boundaries on the scale of what can be achieved when producing hybrid and virtual events. They have cemented our relationship. Here’s to another 20 years working together.” CEO



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